About S3International

Providing the very best in Sales, Service, and Solutions in the tactical markets for the Asia Pacific region.

S3International is a full service sales and distribution agency representing major U.S. and European manufacturers in Asia Pacific - APAC. Our primary role is to represent the manufacturer as an extension of their company sales team. We are fully authorized and sanctioned by the manufacturers as their APAC sales representatives.

S3International was founded on the premise that many companies do not have sales representation in APAC nor do they have the resources to actively develop this unique market segment. We are able to use our experience and local presence to provide a foundation for establishing and growing major brands regionally. The key to our success is to provide excellent Sales Service Solutions

S3 International Asia Pacific Coverage Area


  • Provide regional coverage with multiple sales representatives
  • Establish annual sales quotas for dealers and distributors
  • Develop strategic sales channels
  • Increase revenue and market share
  • Create government tender specifications
  • Order configuration
  • Brand awareness


  • Develop and maintain strong partner relationships
  • Real-time customer interaction
  • Consistent sales calls to key accounts
  • Face-to-face product training
  • Assist with warranty and after sales service
  • Trade show management and participation
  • Manage Department of State and Commerce Department requirements


  • Single source of information
  • Unbiased analysis of accounts, activities and competitors
  • Seamless integration between manufacturer, distributor and end-user

Our Brands

Surefire Logo
First Spear Logo
Team Wendy Logo
5.11 Tactical Logo
Arc'teryx LEAF Logo
Breakthrough Logo
LEID Products Logo
Spartan Logo

Our Team

Mike Mayfield

Mike Mayfield

President/Managing Director

Mike has worked in the tactical market since 2001 as a director of sales operations, director of international sales and managing director. He started S3International in January 2012 as a means of providing representation for multiple tier one U.S. brands. He has lived in Singapore since 2008 and enjoys traveling throughout Asia and experiencing the many diverse cultures.

Mariani Maihadani

Mariani Maihadani

Operations Manager

Maria has been working in operation line for more than 8 years. With her experience, her job responsibilities include planning and maintaining work systems, procedures, and policies that enable and encourage the optimum performance of S3 team and other resources within the business unit.She enjoys cooking, travelling and reading on her leisure time.

Maureen Barnett

Maureen Barnett

Customer Service Manager

Maureen has more than 20 years of experience in customer service. She came to S3International in 2014 after retiring as the International Sales Administrator with a major tactical light manufacturer. She lives in California, USA where she enjoys gardening, cooking, and animal rescue activities.

Edward Phang

Edward Phang

Sales Representative

Edward has 20 years experience in the Singapore Military and 10 years as a sales representative of tactical equipment.
He will be managing several brands within the S3 product portfolio and his job responsibilities will be coordinating all sales, marketing and service activities for our customers. Edward is based in Singapore.

Aaron Barber

Aaron Barber

Sales Representative

Aaron has been working in the outdoor, action sport, and cycling industry for the last 10 years. He excels at helping others fuel their passions for outdoor sports. He loves mountain biking, surfing and sport climbing in all parts of the world.
Aaron lives in Kuala Lumpur Malaysia.


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